As a small business owner, how do you develop your social media following without sacrificing too much time, energy, and resources in the process? Well, it’s simple, really.

Here are a few quick tips to get you started.

Use a tool.

Social media for business doesn’t have to be difficult. With the right set of tools by your side, you can turn posting, tweeting, and liking into something quick, simple, and easy to manage. But where do you start?

Everywhere and anywhere.

You’ll need a tool that can help you create eye-catching posts, like Canva or Pablo. You’ll need a tool that can help you schedule and push out these posts, like Buffer or Hootsuite. And you’ll need a tool that can help you track your brand across the web, like Brand24 and Cyfe.

Mix it up.

Being active on social media means mixing things up. Videos, quotes, photos, blogs, and articles – share it all. If you mix it up, it’ll be easier for you to find and reuse content, and it’ll also be easier for you to keep your audience engaged.

However, you must remember to be strategic with your content. For example, just because video is gaining in popularity doesn’t mean it works for every platform. Video tends to resonate more with Facebook while promos and event tidbits work better for Twitter.

Don’t be so serious.

If you prefer content creation to be a difficult process, then, by all means, be serious. Keeping your content long, formal, and 100% professional 100% of the time will only make things harder on you and, in all honesty, less engaging for your followers.

Have fun with your content. Be sarcastic. Be nerdy. Be useful. Be conversational… because at the end of the day, these are the types of posts that will help your brand stand out and perform better.

Play some games.

If you are going to have a big promotion or if you’re thinking about showing a little client appreciation, then make a game out of it and incorporate it into your social media. For example, you could ask for someone’s best ‘something’ – best photo, best quote, or best experience with your company. Get people to participate, and select a winner based off the given entries.

Social media posts like these ones only stand to increase engagement, build up your following, and improve brand loyalty. And what’s even better is that they’re simple to put together, easy to manage, and can be a whole lot of fun.

Talk to people.

When it comes down to it, social media is all about being social… something many businesses tend to forget. However, if you take a few minutes to respond, like, and comment, it’ll pay off. It’ll be much easier for you to build up your following, and after you’ve initiated enough conversations, your followers will begin to initiate them for you. In other words, they’ll do the work for you.